Thank you.
Good afternoon, Mr. Chair and committee members, and thank you for the opportunity to appear before the Standing Committee on Fisheries and Oceans.
I'm here today representing Ocean Choice International.
Ocean Choice is a family-owned and family-operated Newfoundland and Labrador seafood company that was started over 20 years ago by brothers Martin and Blaine Sullivan from the southern shore, an area of the province with deep roots in the fishing industry.
Today Ocean Choice is a global seafood company, vertically integrated from the sea to the plate. We operate five processing facilities in rural coastal communities, where we process high-quality seafood that we buy and source from approximately 1,900 independent inshore fish harvesters.
We also own and operate a fleet of offshore vessels that catch and process species harvested through quotas that we have access to.
Headquartered in St. John's, Newfoundland, Ocean Choice has developed a strong global presence by establishing our own international sales network with offices throughout Canada, the United States, Europe—specifically the United Kingdom—the Netherlands and Italy, as well as China and Japan. Our global sales team proudly sells Canada's high-quality seafood to over 30 countries around the world.
Through these activities, we employ about 1,700 people from over 300 communities throughout Newfoundland and Labrador. We take our responsibility to the people and the communities that rely on us very seriously. It is what drives our investment decisions and long-term planning.
In recent years, we have committed to investments of over $100 million into the seafood sector throughout Atlantic Canada. This is what successful family-run businesses do in the seafood sector in Canada. They reinvest.
As we are a business entirely dependent on a healthy ocean, sustainability is very much at the heart of everything that we do. We are responsible for delivering one of the last sources of wild protein to the world and we must make sure it's always available. That's why over 90% of the species that we harvest are sustainably sourced through the Marine Stewardship Council gold standard for certified fisheries or through a robust fishery improvement program.
We understand and respect the immense value and role that all sectors play in creating value for Canada's fisheries and the local economies that rely on the fishery. All players—small, medium and large—are needed to ensure a balanced fishery that can return maximum benefits for Canada.
It is disappointing to continuously see our employees and our company targeted just because we're one of the larger seafood companies in Newfoundland and Labrador. Our 1,700 employees work hard at sea and on land, many of them year-round, to build a sustainable and successful fishery for the future of Newfoundland and Labrador and the broader region.
Ocean Choice believes in the future of our company and of our home here in the province of Newfoundland and Labrador. It's a future that requires vision. It requires planning and commitment.
We make investments today that will support a thriving, sustainable fishery for generations to come. We have invested heavily in the fishery, from paying fair market value for every single pound of quota that we access, to developing markets to ensure the best possible price is paid for Canada's high-quality seafood, to investing in new state-of-the-art technology to modernize the fishing industry.
The MV Calvert is a great example of this. Creating 70 new year-round, full-time jobs in Newfoundland and Labrador, the Calvert is the first new Canadian offshore groundfish vessel to join the offshore fishing sector since the 1980s. Besides direct employment, the Calvert generates millions in annual salaries and economic spinoffs, supporting people, businesses and industry in Newfoundland and Labrador.
As previously mentioned, Ocean Choice operates a fleet of five vessels, and we also partner with 1,900 independent inshore harvesters. Each of these represents about 50% of our business. There is a role, obviously, from our standpoint, for all sectors in this industry.
Improving collaboration within the fishing industry is essential for achieving a more sustainable, equitable and efficient fishery that will benefit everyone. A shared responsibility between the harvesting sector, plant workers, processors, governments, unions and other fishery stakeholders is required for Newfoundland and Labrador to continue to have a successful local industry that competes on a world stage.
For the purposes of your study, I want to reaffirm that we are a 100% Canadian-owned and operated business and that we fully respect and abide by government policy with respect to the independence of the inshore fleet in Atlantic Canada.
I hope my statement and subsequent commentary today has instilled and will instill a message that we are an unapologetically proud Newfoundland and Labrador seafood company that provides significant employment and value creation in the coastal communities where we operate, communities that we support. We are bullish when it comes to the future of the seafood sector as an environmentally sustainable product, with well-documented health benefits and global demand that is expected to grow substantially over the next decade and beyond.
Thank you for the opportunity to make a statement. I welcome the committee's questions and comments.