Yes. I don't know how much detail you know about what that actually looks like. If I weren't familiar with Canadian fishers already, I'd say we're starting from scratch, but obviously that's not what's happening. We're seeing a lot of our producers already doing this when they ship fish to Europe.
Give us just an example for those watching today. What does it look like for a Canadian fishing company? They catch the fish. How does that process look from start to finish? I know we don't have a lot of time, but just do your best to explain what that looks like.