I believe so. Because of this level of granularity and because of the kind of testing that we can do on authenticity and region of catch, we are able to verify these claims. This is an important step.
As I mentioned, our export industry is largely in compliance with these claims. I think it really creates unfair market competition when our domestic seafood industry has to try to compete with mislabelled seafood being dumped on our markets.
We've published numerous studies showing that nearly half of all of the retail outlets we've tested sold some form of mislabelled seafood, and nearly half of the different kinds of seafood that were tested showed some evidence of mislabelling. It's a very widespread problem. If we can't even get the name right, it's not clear that we should assume that this food is safe.
There are a number of human health impacts that are also arising from mislabelled seafood. If I can't trust a supplier to even sell me the right fish, why would I believe their cold chains have remained intact?
To address these issues of geographic origin and harvesting, we have the technology to do so; we just have to have the will to implement it.