That's a great question.
What we're seeing in food generally is an increase of organized crime infiltrating our food supply. Traditionally, they would trade in weapons and narcotics, but there are stiff penalties and a lot of investigations to uncover that kind of fraud, so increasingly these criminal organizations are turning to our food supply where we don't have criminal penalties, and the fines are often much less than the profit that they're making.
With this kind of traceability and enforcement, we would hopefully stop seeing things like critically endangered scalloped hammerhead fins showing up in traditional Chinese restaurants and grocery stores. It would hopefully help protect some of the species that are at risk and are being fraudulently laundered into our markets. It would also help decrease unfair market competition for our own domestic suppliers, but that would require a will to enforce some of the laws.
Interestingly, in the United Kingdom, after the horse meat scandal, they switched from simply levelling civil fines against fraudsters to actually taking on criminal prosecutions. This seems like it's had an impact on minimizing some of the deliberate fraud that's been taking place, given that there are real penalties involved there today, which, frankly, we lack here.