We need to differentiate industry into our domestic producers, who know what they're catching and are largely complying with EU labelling, versus the import industry. They're very different animals.
It's important to recognize that there is a lot of unfair market competition happening for our own domestic suppliers. There's potential for damage to “brand Canada”, so I think it's really important that we stay on top of this.
As Ms. Thurston noted, we can track our package from Amazon, so why can't we track our seafood to see where some of these verification claims lie? It's fully doable. As the European Union has shown, we can dramatically reduce the rates of mislabelling, if we take the time to do something about it.