Of course, if they're passing off a cheap fish as a more expensive one and undercutting our price, again, is that dumping or is that just another form of fraud? I suppose it's kind of a combination of the two.
Ms. Strobel, your business is based on having an informed client base. Is the average person out shopping for fish just looking at the price on the label without any thought for the mouseprint, which might even be under the label, that talks about where it came from, etc.? Do we have some serious education to do, or are we always going to be challenged by the fact that people will shop with their wallets and not their hearts?