Can I start?
I think one of the facts that are getting missed is, as Christina and I articulated, that the processing level is supplying a lot of that information: through the supply chain, to the wholesalers, to food service, restaurants and retail. As those organizations and partners along the chain [Technical difficulty—Editor], part of the issue is that not all of that information is being transferred directly to the end consumer. Certainly some consumers, as Ms. Strobel clearly indicated, want to buy more local, and they want more information. As Mr. Hardie said, a lot of consumers are buying with their wallet rather than [Technical difficulty—Editor]. I think it really depends on what consumers want and where the gaps are in delivering what they want.
I think a lot of the information is there; it's just not being transferred right down. I would encourage the government to continue the dialogue with everyone along the supply chain.