Well, it's kind of paradoxical. On one hand we're saying that the information is there and it's just not getting down to the consumer, but what are the costs of putting that in place? There are the upfront costs of changing labels. There are the ongoing costs of the paper or the computer systems that operators use, right from the small-scale fishers through to the small retailer or restaurant. How do you make all those systems integrated? Those can be some big costs. Ultimately, someone has to pay for it. Is it someone along the supply chain, such as the small-scale fisher, as Ms. Strobel says, or is it going to be the end consumer?
Evidence of meeting #7 for Fisheries and Oceans in the 44th Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was traceability.
A recording is available from Parliament.