I think this is a wonderful idea. Absolutely we need to start with listening. I've spoken many times before, even here with the committee, about active listening and about starting by listening. There's so much innovation in Canada and so much creative thinking that when we put the task to people to innovate, people rise to that challenge. I think having a committee with broad representation—harvesters, retailers, processors, chefs, consumers—is so important. I think that's where we're going to innovate and create.
That's what we are always doing at Skipper Otto. Let's not just accept that this is the way it's always been and therefore that's good enough. Let's put smart minds together and innovate and come up with better ways. I'm 100% with you on that.