Unfortunately, we found that when left voluntarily up to industry, we don't see as many companies providing the information that we feel is important on a label. There may be some good actors providing some of this information, but the bad actors may just provide a generic common name, “salmon”, and we don't know where that salmon is coming from; or it could be a halibut that wasn't fished sustainably.
It definitely hurts both the consumers and our producers here in Canada when these systems are just voluntary, especially because of the uptake.