SeaChoice has been working for many years on encouraging better seafood labelling regulations. Specifically, we would like to see the scientific name, an indication of whether the product is wild or farmed, the gear type used or harvest method and, of course, the true geographic origin, not just the “product of” declaration, that being the country of origin. That's what we would like to see.
In my presentation, I also mentioned that right now, unfortunately, some of this data is collected but is just not being passed along through the rest of the supply chain. We'd like to see more harmonization and data being carried from the point of harvest all the way to the consumer.