Yes, certainly, and I'll give you the example of the Gaspé lobster fishermen's situation in 2020, at the start of the pandemic. Because our lobster was identifiable, we were able to get the support of the distributors, such as Metro, who were able to put forward in their retail shops identifiable Quebec products. That allowed our buyers to maintain the price that they were selling to Metro and some more minor chains. Ultimately, the Gaspé lobster fishermen were able to maintain their selling price to the main buyer.
On March 1st, 2022. See this statement in context.