I can't really speak to the labelling aspects, but I can speak to the measures that we take in Canada. Unfortunately, there are some times when all the good things we're doing aren't being effectively communicated, especially in some of the U.S. markets. That's an ongoing battle.
It's something on which we work closely. There are members of the Lobster Council of Canada, and we have a communications committee to address that. We've put together what I think is a very impactful pamphlet to advise buyers and people who have concerns around the right whales that we're doing everything we can, and in many cases leading the way on some of these measures.