I can speak to that. I think it goes back to some of the earlier points raised. There is not a level playing field across all actors in the supply chain, and without mandate traceability....
Ms. Callegari talked about the point that there is greenwashing that occurs in the market. Our program takes some cost. It relies on third party audits, not only for our certified fisheries but for everyone who owns that seafood up until the time it's labelled. That takes a cost, a voluntary cost, to good supply chain actors.
When there is not an even playing field and logos can be applied to products that claim their sustainability without the assurance to back it up, that is the issue in terms of evening out that playing field across our supply chain and ensuring that those doing the right thing, looking to third party certifications or applying traceability, are rewarded for their efforts.