Thank you very much for the question of clarification.
In the middle of July it was still sporadic cases. It was not recognized as an outbreak. Once we had the cluster of cases, it was recognized as a possibility of an outbreak. We communicated with Public Health and others, and when we had evidence that there was a link back to the meats, in this case the communications centred on that. You really have to bring the communications related to.... We have listeria cases all the time in this country, and there are ongoing communications about risk and how to reduce that risk, etc. We did not actually have an outbreak.
In retrospect, it's like looking at the first pebble that arrived from the landslide, but until you actually see the landslide, it's only in retrospect that you had that pebble. In this case it was the pebble. We had the landslide in the middle of August, and that's when we were able to actually address it more directly.