Yes, they do. They want to know where their food is coming from. They feel that they're getting fresher, safer food when they come to the market or to the farm gate to buy that product. That, I guess, would cause a bit of concern, too, if you're looking at an on-farm food safety program, because that could be a bit of a misconception. Generally, I believe that most of the producers are doing a good job in what they're doing, but they need to be on a program so it can be certified.
On April 29th, 2009. See this statement in context.