They are annoyed and they do feel it's unfair. Yes, we certainly would like to see standardization. If we're going to all be selling in the same marketplace, let's have a level playing field. We've been saying that for many years.
We don't want to beat the retailers up too much, because they are the people who buy our product. We need them. But we need to be working together and communicating more on what they're putting on their shelves and we need their support with what we're doing.
So yes, it is unfair, and we would like to see more fairness in the competition and in the standards we're expected to comply with.