Absolutely. Take ice cream. A year ago, we saw another product coming in called frozen dessert. It was on the same shelves and had the same look. It's called frozen dessert, in light blue over dark blue. As you pack the ice cream cartons on top of each other, the cap of the one below hides the name. These are all marketing practices. Manufacturers can claim that they are respecting the legislation and designating the product properly. But it's misleading to consumers. It's not just the terminology. These products are made with palm oil and other ingredients. But the consumer has absolutely no idea. We tested markets. Consumers bought the product and said they didn't know it wasn't ice cream. It was the same cost, in the same place, with the same look. The agency is not intervening, because the product meets the regulations.
Is the product misleading? To prove that, I would have to go to court and sue the company. There should be no debate about whether it's misleading. Is a butter tart with no butter in it misleading? Some 84% of the consumers in the survey done by CFIA said that if they see a name of a product on the label they assume that the main ingredient is present. That's not me, that's consumers. It's not even my survey. My survey shows 76% of consumers believe that the name and the main ingredient match. CFIA shows 84%. But we shouldn't debate whether it's misleading or not—we should just make sure that we prevent these practices.