I would put our system and what we do in our industry up against anyone—absolutely anyone in terms of what we do. I work at a farm. I know what the regulations are, and I would say that certainly what we do on farm... We've gone through...and as you heard from Mr. Fuller, 83% of our farms are already certified on a HACCP program. Frankly, we're waiting for the next step from CFIA so that we can approve this overall system. We're concerned about the stall on that basis, because we want to be there.
I will say this. No matter what the standards are—and it may be a standard that has to go into another country or a standard that has to be for the purchasers of our product, particularly the consumers of our product—it doesn't matter if it's science or not. If they won't buy it because we don't have an animal care program, because we don't have a food safety program, or because we're not doing exactly what we said we were going to do, we won't sell product.
So at a certain point, there is a regulatory bar, but there's a marketing bar as well. Believe me—and I think that's where you're getting Michael McCain—we meet a marketing bar. In most cases, it will be above, and it has to be above, the regulatory bar, because the regulatory bar should be the minimum.