Mr. Chair, I would point to the current H1N1 situation, where Dr. David Butler-Jones is consistently out there with a message. People know who he is. They recognize it, they follow the story. If we look at the BSE crisis, I think CFIA did a good job with Dr. Brian Evans. He was out there early. He was providing the context. There was continuity of message.
I understand these things can be complicated and I understand they can come at you fast and furiously. I see an incremental improvement, and it's something we hear from consumers in our stores.