Mr. Chairman, perhaps I could just answer the question that originally came my way. My point was really around providing consumers with a clear context, as opposed to my understanding of what Mr. McCain was speaking about.
He was explaining about the issue and about what the company was doing. My point was that consumers really want to know. Some of them hadn't even heard of listeriosis before. What are those symptoms? Who are the people at risk? What should you be doing? There is information on some of the Government of Canada websites. I'm just suggesting that there be an enhancement in trying to bring forward that information about who's at risk.
It's that contextual information as opposed to an explanation of what was unfolding at the time. That was my point.