That's great. When I looked up, I just saw the vacant chair.
Mr. de Valk, it's good to see you again.
In terms of the Canadian partnership, Canadian food safety, your education, what we're talking about here--aside from Mr. Easter, who is trying to find blame--is about actually moving ahead. How are we going to prevent something like this from happening?
When I listened to Mr. Wilcott, I think we got a pretty clear understanding of the complexities and the issues around getting to something like listeria, which you can't actually taste, you can't smell, you can't feel, you can't find, hardly. In fact, had we not done things that Mr. Easter and his government had cancelled, we still might not have the answers for that. We want to keep moving ahead with steps in place to prevent it.
Ms. Watson talked about how in a recent campaign you were able to reach over 12 million Canadians with our food safety handling message over the year. One of the things that's in here is that there is a considerable number of people who actually do just the basics. You and I, likely, at our homes don't do what we should do. And if you're going to change the culture of Canadians.... You used the example of how bad it is in terms of smoking, how bad it is in terms of drunk driving, to get that message actually out.
When you talk about reaching over 12 million Canadians in terms of trying to promote the food safety issue, how do you benchmark that in terms of its success? Do you have any ideas?