Look, I'm not an expert, but I'll give you some points.
Number one, we're not an island. If you look at the United States and all these other trading partners, we have no lessons to learn from them either. I noticed in the testimony I went through last night that people were pointing at Europe and saying, “Well, they're so much better than the rest of us.” Well, I would suggest not. It's our name on the packages, so you have to make darn sure that your products are safe, that they're the right price, that they're wholesome—all those other consumer expectations. Our customers are also demanding that. They're becoming more sophisticated as well. So that's really the level you have to—