That's right. If you define that you're going to buy a desktop based only on the cost of the box--and I'm not saying they do this--if you take into account the applications it comes with, how complex and expensive it's going to be maintain and upgrade, who's going to do the upgrading, if you buy the whole service during the life cycle, that might represent $100; the box might cost $15. If you focus only on the price of the box, the $15, you might be wasting a whole lot of money because you've ignored the $85.
On October 19th, 2006. See this statement in context.