That's a good question.
When I first joined the Mint on June 12, I met with the staff on June 12 in Ottawa. On June 13 I went out to Winnipeg to meet the staff, because they're always interested in who the new person is. It's funny, the flavour I had in Ottawa was the same flavour I had in Winnipeg. We came in there and asked people how long they'd been there. It was 10 years, 15 years, 20 years, as people who join the Mint tend to like the Mint. It has almost a family-like atmosphere. There's a real esprit de corps at the Mint.
People believe in the product. We have very good relations with the unions and the union leaders. We make a point of getting out of our offices on the executive floor and getting out to the plant. I have lunches--and I'm getting fat doing it--in my office with employees nine at a time just to hear from them directly, unfiltered by these people, on what their real concerns and issues are. I don't know how to fully explain why we make the top 100, but I think that's part of it. And with the Government of Canada as the employer, we do have good benefits, and there's no getting around that as well.