Wouldn't it be reasonable to expect that a suggestion could go forward, though, to establish a target? In other words, if there's never a goal, you really don't know what you're striving for. Improvement is one thing, but without a clearly defined goal and/or at least benchmarks for improvement, then you really can't expect people to maybe go over, above, and beyond. Would a goal or a target not be considered apropos?
On March 20th, 2007. See this statement in context.