There are some people who obviously might wish to participate in this process, and for some variety of reasons they find themselves unaware that this transaction is even taking place or being promoted. Because it's very local to us and we're all aware, we just assume that everybody's aware.
In order to make sure that we have a competitive market and to open it up to as many people as we can and hopefully get the best buy for the Canadian taxpayer, what sorts of tools or marketing efforts have you enacted to be able to broaden the market appeal on this?