There is the potential, and our challenge is to do really well in our practice reviews. It's a bit like health care. You can either put a lot of medicine and money into fixing people's symptoms or you can say, “You should be exercising more, eating better, and doing more prevention”. We'd rather put a lot more money into the prevention part. If we can get that right, there should be much fewer reasons for people to complain. That's the balance we want to bring.
On May 27th, 2008. See this statement in context.