Thank you for your question. We want to be sure that communication is as effective as possible. We do do some analysis to make sure we are using the media that have the greatest impact. However, that is not the real purpose of media analysis. We do not use media analysis to choose a form or advertising. There are companies that specialize in advertising. They provide advice on these matters.
For example, take the renovation credit — as I said the last time I appeared before this committee —, we hired an advertising firm with expertise in that area and they advised the government as to the regions which had the most houses that could take advantage of the initiative. That is where we focused our energy when it came to advertising. It has nothing to do with media analysis. It's a specialized firm that does the research itself in order to determine for its clients which forms of advertising work best. I don't know if that answers your question.