For example, Mr. Chair, in terms of the question, all of the various advertising campaigns, as I mentioned last time I was before the committee, are being run under a common look and feel—a common banner, a common brand, if you like. The Privy Council Office is managing the website; the content comes from a number of departments. We have had to bring in a number of staff on a temporary basis to help manage the website and the traffic to the website.
There's a budget for some additional market research and testing.
We've also had some money provided through this process, for example, for the printing and distribution of various guides to departments, as well as guides to front-line service staff in government departments. I don't have a sample handy, but we produced, for example, a guide to the programs and services of the economic action plan that had an index in it very much like one you might see in a Bible, whereby you can look by client group; for example, I'm a single mother, I'm an aboriginal person, I'm a mayor of a town—that sort of thing. You can very quickly look through the index and find out what programs and services are specifically tailored to that group. We produced this guide and we distribute it to front-line staff, so that if they have clients or people coming in, they would have this guide. We produced that; it had a budget.
It's those sorts of things—things that were basically a corporate service to the government to make sure that all the communications are coordinated.