But referencing the coordination costs--I think you said $13 million for the G8 and the $2 million for the Olympics--those are unique costs that have been pressures on the PCO. I think it highlights why there was a need, obviously, for a budgetary increase. I think no one would ever question the pride we have in having those events. Having the Olympics, and having the G8 and the G20, obviously are incredible opportunities for Canada. The coordination by the PCO is terribly important to having that done in a professional manner. That's why I can appreciate this being rightfully responsible for some of the increased budget costs.
Another thing that was mentioned in one of the questions--I thought you could draw it out a little--was the cost with advertising, with the economic action plan. I do think that was important. I remember sitting in this committee room a year ago, and there was an opposition question about why we weren't spending money on advertising how Canada was going to get out of this recession, why we weren't building confidence so that Canadians would be optimistic about their country's economy. One member referenced in a question why we didn't have a website like they have in the U.S., where you can pinpoint projects.
Well, here we are a year and a half later, and that's happened. I think we've actually seen increased confidence in the economy. We have a website where Canadians can see where projects have occurred in their own communities. Looking back a year and a half ago to now, you can see the success of some of the work that has been undertaken by the PCO.
Could you reference for us some of the costs associated with that advertising, what the costs were for building this confidence we've seen growing in Canada with our economy?