Their business model is to assist companies in renovating and in marketable storefronts, and so on, and changing those programs. The president of HD reported back to me that at the meeting at La Castile he was coached by Mr. Gillani and Mr. Jaffer to present green initiatives for the company in front of Mr. Glémaud and the others.
I'll give you an example. One idea would be that they would rewrite their business model to suggest that they would replace incandescent lighting with compact fluorescent bulbs. The other example was that they would streamline the delivery of inventory management systems using hybrid vehicles and recycled tires. Basically, it was to spin their business model--