I have two quick points.
Mr. Martin, your concern for the sort of overall environmental impact is exactly right, and that's why we say let's go after the life-cycle assessment and get that into the process. We will go up against any other building product out there, and gladly do so, and we will beat it based on science, as Monsieur Labbé pointed out.
The second point is that we're not talking about panelling. We're talking about major structures. We're doing a lot of marketing out there in the world. Our biggest markets are out in China and, as you said, in Japan. One of the things we're running up against is educating people, changing cultures. One of the best ways we can do that is to change our culture here to demonstrate that we support the industry that way.