I understood it to mean at equal cost. That's why I used the word “equity” a little earlier. If certain words bother you, the dictionary is filled with synonyms. I have no objection to using a synonym that garners the greatest possible support. However, people should not be out there saying they're in favour of something when they actually oppose it and are not the least bit interested in making changes.
On October 21st, 2010. See this statement in context.