Thank you, Mr. Chairman, and thank you, committee.
I thank you on behalf of the members of the Forest Products Association for this opportunity to contribute to your study of Bill C-429.
By way of introduction, the Forest Products Association is Canada's national association representing the forest products industry of Canada. Our members have operations from coast to coast in virtually every province across this country.
The industry, more broadly, is a significant part of the Canadian economy. We represent about 12% of Canada's manufacturing GDP. We directly employ over 200,000 Canadians and another 366,000 or so indirectly. That makes us a significant player in the economy, but also, more importantly, to a number of communities across the country--over 200, to be exact--that are highly dependent on this industry and its well-being.
The past couple of years, as parliamentarians are well aware, have been a particularly challenging period of time for the industry. We've seen our markets go soft quite dramatically. We've arguably been the hardest hit of all industries in the economy. Certainly a number of MPs in the House and some around this table have had constituencies that have been particularly hard hit by the economic downturn of the past couple of years.
We certainly appreciate the strong support we've received from all sides of the House for the industry over the past couple of years as we sort of work through this economic challenge. I'm pleased to say that it does look like there's some light at the end of the tunnel. How quickly we get to that light is still yet to be determined. While economists debate whether or not we're in a “W” or a long “U”, the industry is quickly getting prepared for when markets do return to full strength.
As part of that preparation, we've put in place sort of a four-part strategy. If I might, I'll just walk you through a little bit of that to give you a sense as to where we're going. Part of this bill folds into that overall strategy.
The first part is to make ourselves a little bit more productive and more competitive. The past couple of years have provided the industry the opportunity to restructure and to get leaner and meaner, to use an overused expression.
A second part of it is that we have to continue to improve our environmental performance and leverage that environmental performance in the marketplace, where it's becoming an importantly critical part of our marketing. The industry has done so. In fact, we're one of the leaders in sustainable forestry in the world.
A third important part of our strategy moving forward is the aggressive move into the bio-economy. We have to find ways to maximize the use of the fibre and what we extract out of the forest, and one of the ways we're doing that is moving into the bio-chemical and bio-product field. When we layer that on top of the existing industry structure, we see a very strong and healthy industry and an enormous opportunity ahead.
The fourth part is to make sure that we expand and diversify our markets. We're an enormously dependent industry on exports: $24 billion a year is what we export of what we make. A lion's share of that, obviously, goes down to the U.S. housing market. We've seen what that can do when that market goes south, and that's one of the key reasons we have to diversify and find new markets outside of the U.S. We've done so aggressively and through great support of the Canadian government. We've moved into new marketplaces, such as China, where we're trying to find new ways to build with wood and change cultures.
That's one of our big challenges abroad, changing wood cultures and changing stereotypical thoughts of what wood can be used for. For that reason, we are urging the government to do likewise here in Canada. We need to demonstrate abroad that we as Canadians support the use of wood and understand that wood can be used in new ways that we couldn't possibly use it for before.
As for Bill C-429, we understand that there are some technical challenges to the bill, and if I might, I'll maybe suggest a few places where we could look to improve the bill.
The first one is that the bill makes no mention of where the wood needs to come from. We as a country are great leaders in sustainable and certified forests. We think the bill could use a change that would insist that the wood comes from legal, certified sources. We've seen too much illegal timber enter the marketplace, a large contributor to deforestation around the world, and that has to come to an end. Canada has to show leadership from that standpoint.
The second one, and it's one that Marianne just spoke a bit to, is the national building code. It has not kept pace with the technological developments in wood and the achievements that we've been able to do with wood. It needs to be updated, or modernized if you will.
The third one is to include life-cycle assessment in the choosing of materials for buildings and structures. We need to do a better job of ensuring that our buildings have the least amount of environmental impact possible. If you take a look at the resurgence of wood in the world, a big part of it is because we've now reached new technical achievements with the ability to use wood and the environmental performance of wood. We need to understand that wood--I'll use a transportation analogy--is a Prius, not a horse and buggy.
I would encourage the committee to help educate Canadians, as Marianne was saying, on better ways to use wood. It helps us abroad and it helps us here.
Thank you, Mr. Chair.