The H1N1 campaign is an excellent example of an issue that arose very quickly. It was a global pandemic, and there were many issues around whether or not to be vaccinated, or whether it was safe.
We did a number of ads stressing the importance of being vaccinated. If you remember the ads, we also urged people to wash their hands frequently. Dr. David Butler-Jones, who's head of the agency, also showed people how to cough into their sleeves. It is extremely important for informing people, making them aware, and changing behaviour. That's an excellent example.