All right.
Here is another thing I'd like to lay to rest as well. It's rather interesting. I'm hearing more recently, “the Harper government this”, “the Harper government that”, and I'm hearing that reference more from members opposite than from any reference to media, so I guess I should say thanks to our friends opposite for the continued support. In fact, it's rather interesting. I'm on the Standing Committee on International Trade, and the critic for international trade for the official opposition made the comment in referencing our government; she called it the “Harper government”. That was about an hour and a bit ago, and a witness made the same reference as well.
I guess if there were a perception that that was a bad brand, I suppose it's okay, because I certainly recall many times with various media releases from members opposite when they talk about the “Harper government” this or that, but now that it appears that the brand seems to be fairly positive, now all of a sudden it's kind of curious that it's somehow.... Maybe they shouldn't be saying it so much, but it's what it is, and I'm hard-pressed to understand that rationale. But it's what it is.
Madam Smart, it seems to me that the Government of Canada has checks and balances to ensure that our advertising process complies with existing policies. Can you help me understand a little bit better how these checks and balances work?