Thank you, Mr. Chair.
My thanks to our witnesses.
It's a pleasure to discuss an issue that's very near and dear to my heart. As a marketing management major, I made my living for many years selling advertising, both print and television. So I appreciate the insight from the government's perspective, knowing the importance of advertising in the private sector and the public sector alike.
On the agency of record, how does the process of selecting the contract and remuneration actually work? Just go through the tendering process. How long is this process awarded for?