It was part of our business plan when we set the company up 20 years ago. We don't want to compete on a level playing field with everyone else. I don't want to be one of 4,000 organizations offering a better web page.
We've developed products that no one else has, and innovation is what drives us. We can say that if you have a problem, we have a solution, and no one else has that solution, so here's the price and let's go.
From our point of view, innovation is what drives our company all the time.