I did not know about the buy and sell website before my experience with CICP. A colleague introduced me to the CICP program. Actually, it was another company, now that I recall, that was making an application. We weren't directly aware. We hadn't received any notification about it, but another company that was applying let us know. We thought there was still time left, so we did apply, and through the application process became aware of the buy and sell government site.
On November 3rd, 2011. See this statement in context.