As you identified, the risk is that this is the first generation not to live as long or as healthily as their parents. The work really is around how we get everybody to row in the same direction, whether it's industry in terms of marketing, the kind of production in terms of the value added to food, whether it's at the local level in terms of what's provided in school cafeterias, whether it's around education, or whether it's in terms of working with ParticipACTION and the provincial authorities around physical activity.
At one level it's very simple. The difference between the 10-ounce can or bottle of pop, when I was a kid, and the seemingly standard 20 ounces--15 pounds a year--if that's the only change, is one of those a day. So at one level it's very simple, but it's actually much more complex than that; otherwise we'd be ahead. By having ministers across this country now joined by their colleagues in sport, as well as their colleagues in education, looking at the after-school period, I think we're finally at the prospect that we're going to be rowing in the same direction, and we may actually be able to tackle this effectively.