Yes, it's now BlackBerry, but it will always be RIM to me.
One of the key things internally there was celebrating successes—people knowing that there's a goal and a target, but not knowing how to get there. You've told me I need to get somewhere, but you haven't given me the tools to get there. That's why we think the BOMA BESt program is one of those tools to allow people to get there. It gives an assessment afterwards. It was developed by building owners and managers, not by consultants, etc. It meant the cost was very cost-effective, because building owners and managers are looking at cost.
Tools are required to get to the goals. It's not enough just to give a goal.