I'll just make it very quick. First, as a qualified ISO 9,000, 14,000 auditor, I know a bit about the standards industry.
But the whole point behind BOMA BESt is that it applies to a large segment and the idea is, it sells like the rising tide. You don't look at one or two buildings and make them great examples, but you take a wide variety and a standard developed by the people who own and operate the buildings, and the idea is to get those best practices to as many buildings as possible. If you raise a lot of buildings a little bit, you get a lot more benefit than just one or two trophy projects.