When we look at it from an industry standpoint, it's not in our face. When our industry and government own really the same stock and have the same energy-efficiency problems, it needs to be publicized, it needs to be out there. There needs to be a target that the public knows, that industry knows, so that any employee walking down the street would be able to say, “Oh yes, we're trying to meet this target”.
So in terms of publicity, it needs to be out there more.