I won't claim to be an expert on all they things they do. They certainly have campaigns. They have posters up: turn off the lights when you leave the room; don't use water more than you have to. They certainly have that, but I wouldn't be expert in a lot of what they do.
What we advocate is measuring what they do so that they can feed it back to the staff. We know that this doesn't happen. Consumption is not relayed back to end users. If end users don't know what the consumption is, how will they possibly know how to reduce it?