Let me reply to that. Of course, there are variations year-to-year within the Liberal times as there are during the Conservative times. Certainly, I don't think an averaging of Conservative expenditures is fair because of two factors. The first factor is that in the depths of the recession, there was a lot to advertise in terms of new governmental programs on EI for instance, on the home retrofit program, and other tax programs to help people do things. We made it clear to Parliament, and Parliament accepted our budget, that we were going to ramp up spending in many different areas, including advertising.
The second thing that happened during that period of course was the H1N1 virus, where we did a whole raft of advertising from a public health point of view.
I'm trying to compare apples to apples too. You might have a Gala apple and I might have a McIntosh, but we're trying to compare, and I think you have to be fair in your comparison as well.