Again, on the private side of things, very often nobody wants to be the first to try a new product or a new innovation. Why would you change when everything has always worked before? You really are a bridge to try to overcome that hurdle, especially the smaller companies starting out—a single-product company.
Do you see this project expanding? Depending on the results after you do your assessment after the two-year pilot project, do you see this as a program that could expand, that it could be a larger program to increase innovation?