I think you're asking me how useful really is the feedback they're going to get from the Government of Canada.
There are two things about participating in the program that I think are useful. The first thing is that they will get specific feedback about that good or service from end-users. So they will have qualified experts who know what they're doing in their field testing their product and giving them constructive feedback on how they might improve it. So that's the first benefit.
But the second benefit--and that's the one that people like Terry Matthews were very keen on--is that when they do go to commercialize their goods or services internationally they will be able to say that their first buyer was the Canadian government and that the Canadian government liked it, or didn't like it like this and they changed that. They can actually use it to market their product or service.