I think Ray, in his examples points out—once again I'm coming back to the transition point—that there are some easy victories, which are natural resources data, which for Canada are extremely valuable. It's traditionally been the sort of data that companies have had to collect themselves and have had to make heavy investment in in order to get to a point where they can arrive at a natural resources discovery, whatever the sector they're in. Those data sets being collected by the government and being made available by the government will help those traditional industries grow.
But the transition point is that there's much more esoteric information. So, for example, I'll admit to being a cross-border shopper and I access cross-border wait times on a horrible website. It's a brutal 1998 HTML framework website that isn't useful to me and I have to scroll. This is information that's not just useful to me as an individual but to the hundreds of thousands of cars and trucks that are actually conducting business across the border every day. It's information that if made more easily available to logistics companies, to our manufacturers, allowing them to make decisions about which border crossing was the most efficient, and it importantly provided that analysis over time, would inform infrastructure investments, would inform routing decisions on their part. It's the sort of data analysis that firms like Purolator and FedEx and UPS already make every day. But it's also information that's so easily available it could help inform many of the much smaller companies that also co-exist along our shared border.