Presently the most popular data sets are the immigration data sets. You'll find that more than half of the top ten data sets are immigration data sets by nature. If you think about it, there will always be at least several million international folks who will be interested in what's going on with the latest trends in immigration. The biggest subset of data sets of the 200,000 is natural resources. About 80,000 to 90,000 of the data sets are in that world. So the way you framed the question is very appropriate given that it seems to be where a lot of the data sets are coming from.
One of the key points in the Ontario report that I think I would be remiss in not strongly emphasizing here today is that we really need to start thinking of data as a public asset. It is not only incumbent upon us to look at it from a transparency perspective but this data, just because it's intangible, does not make it of any less worth than a physical asset. It is an asset that belongs to the people and we should be doing things—this goes back to Mr. Martin's question earlier—to ensure that the government is preserving the data. The day we announced the report it was completely washed away by the gas plant scandal, because that's all that people would talk about that particular day. But that points to the whole centralized issue of data as an asset.
We have to find balance because Google's an awesome company, right? How many companies can build a multi-hundred-billion dollar business from free Gmail, free Google search, free everything? It's awesome. One of the things Google is doing right now is that they are 3-D mapping the world, so for highways and overpasses they're making 3-D representations of these physical assets.
The question becomes, is that a public asset or is that a corporate asset? We don't want to discourage Google from doing something that's so awesome like that because it is in the interest of the public. At the same time, the government is producing data that should be considered an asset of the people. You know, we're going to have to find that balancing act, I think.